Our Financial Journey
From a small Perth startup to
Australia's trusted partner in business financial planning – discover
how selindromaveth has evolved to serve thousands of organizations across the
continent.
2018
Foundation & Early Vision
Started by three financial
analysts in a shared Rockingham office, selindromaveth emerged from a simple
observation – Australian businesses needed practical, accessible
financial planning guidance without the complexity of traditional
consulting firms. Back then, Marcus Kelloway, our founder, was
helping local manufacturers understand cash flow projections using
spreadsheets and coffee shop meetings.
Those early months taught us that
businesses wanted education alongside advice. They didn't just need
someone to create a financial plan – they wanted to understand how to
read market indicators, assess risk factors, and make informed
decisions independently.
First 12 Client
Partnerships Perth
Market Focus Educational Approach Established
2021
Growth & Systematic
Development
By 2021, word-of-mouth referrals
had brought us partnerships with over 200 Australian businesses. What
started as individual consultations evolved into structured learning
programs. We began developing our systematic approach to financial
planning education – breaking down complex concepts into manageable
modules that business owners could actually implement.
This period marked our expansion
beyond Western Australia. Remote consultation technology allowed us
to work with manufacturing companies in Queensland, service
businesses in Victoria, and agricultural enterprises across regional
areas. Each sector taught us different aspects of financial planning
challenges.
200+ Active
Partnerships Multi-State Operations
Industry
Diversification Remote Learning Systems
2024
Platform Evolution &
Recognition
Last year represented a
significant milestone – launching our comprehensive digital platform
while maintaining the personal touch that defined our early success.
We integrated advanced financial modeling tools with educational
content, creating resources that businesses could access anytime
while still receiving personalized guidance.
Recognition from the Australian
Financial Planning Association validated our educational approach,
but more importantly, we saw measurable improvements in our partner
businesses' financial stability. Companies that completed our
planning programs showed 40% better cash flow management compared to
industry averages.
Digital Platform
Launch Industry
Recognition Measurable Client Outcomes
Technology
Integration
Building Tomorrow's Financial
Capabilities
As we move through 2025, our focus
shifts toward developing advanced financial literacy programs that help
businesses navigate increasingly complex market conditions. We're
creating specialized modules for emerging sectors, expanding our risk
assessment tools, and building partnerships with industry associations
to reach more organizations across Australia.
Explore Our Programs
